So of course I am getting the new iPhone XS Max. Announced at the Apple event yesterday morning, the latest iPhone is an iterative improvement to the ground-breaking iPhone X: the screen got brighter and has more colors, the cameras got larger pixels and aperture, the glass and steel body is stronger, and the processor is incrementally faster. All is what’s expected from an “s” release, and as I’ve said previously, the iPhone X is still plenty competitive with the smartphones of 2018. Nobody has yet to even match its chipset speed.
Then why am I upgrading? First, because I can, and second, for the bigger screen. iPhone X have always felt a bit small after two years of using the ‘Plus’ versions of iPhone 6 and 7. The missing screen real estate isn’t too much of a bother because the edge-to-edge OLED panel is that good, but a size increase would make it perfect. As expected, Apple announced an iPhone XS model with a larger screen, though it’s not a ‘Plus’ anymore, it’s now a ‘Max’.
Anybody else think Apple have gone off the deep-end lately with their naming conventions (iPhone SE comes to mind)? The word ‘Plus’ is stamped in the consumer consciousness denoting the bigger iPhone model for years now, and Apple just tossed that brand value away in a flash. Curious, to say the least.
Alongside the new flagship, Apple also introduced the iPhone XR, the base model of the iPhone X(?) range if you will. It’s got the same computational innards as the XS, but it forsakes the intricate OLED panel for LCD, and the body is made of aluminium instead of stainless-steel. There’s only one camera module instead of two, though at least it’s the same wide lens as the XS. It comes in five vibrant colors, harkening back to the iPhone 5C, sparking the question why Apple didn’t call it the iPhone XC instead of XR.
Price at $750 to start, the cheapest new for 2018 iPhone is not exactly cheap at all. I’m old enough to remember flagship smartphones started in the $600 range; today that wouldn’t even get you the compromised version. It can’t be helped: suckers like me are gladly paying the $1K entry cost going on the second year like clockwork. Apple has zero incentive to change, especially with the U.S. government barring the the likes of Huawei from selling their lower cost flagship phones here.
Preorders for the iPhone XS starts at midnight Friday so let the annual ‘can you get your order in for launch day’ games begin. I’ll be there, man.