Headlines are buzzing about the high price of new cars. The average transaction price for new vehicles in America is now over $50,000. The average monthly payment for a new car is nearly $750. As is the wont during these high inflation times (why would Joe Biden do this?), people are grumbling about the ever increasing cost of personal motor transport.
I do not have an ounce of sympathy for this situation. The beauty of the capitalistic system is that it takes two to proverbially tango. Sling all the greed accusations you want against the automakers and dealerships: car buyers still have to sign on the dotted line. The Truth in Lending Act dictates that consumers are given complete information on exactly what sort of loan they are contracting themselves for. No excuses.
The average new car may be selling for over $50,000, but a perfectly fine Toyota Corolla sedan can be had for $22,275 starting. It’s got power everything, and Apple CarPlay. And because it’s a Toyota, it will last forever with minimal maintenance. Now you may say that you need something bigger for your family. That’s a want, not a need. The Corolla is equipped with child seat anchors in the rear. For sure it’s not as convenient as a Toyota Sienna minivan, but do you have $40,120 starting for a Sienna?
New cars aren’t expensive - the cars people want to buy, are. If stretching your wallet for that three-row SUV is going to be financially difficult, then perhaps it’s just not in a cards for you. No one is entitled to a fully-loaded SUV with all the trimmings. Consumers’ unwillingness to purchase within their means isn’t the fault of the banks or the automakers. Let’s not strip agency - and blame - from fully functioning adults.
I will however get on Porsche’s case for raising prices so dramatically over the last year…
Layers of black.