Blog

Short blog posts, journal entries, and random thoughts. Topics include a mix of personal and the world at large. 

No free marketing

You ever walk by rows of parked cars and noticed that plenty of them still have the dealership license plate frame affixed? That cannot be me! There is no way I am giving out free advertising space like that, no matter how excellent the deal was the selling dealership gave me. The positive Yelp review should be a good enough return gesture.

If I can safely de-badge my car - without leaving exposed holes in the sheetmetal, I totally would. Volkswagen should be paying me to advertise that the vehicles they make are worth buying.

A similar befuddlement happens when I see car enthusiasts put stickers of aftermarket part manufacturers onto their cars. Again, you would have to be paying me to have your company logo displayed and driven all over town. Unless of course I got that car part for free, then the gratis marketing is an appropriate quid pro quo.

I’m just saying: don’t give away something for free so easily! Think of the Uber drivers that run advertising boards on top of their cars: you think it’s for charity?

On the same principle, my mother has steadfastly refused to buy any clothing with logos on it. I’ve seen her seamstress hands painstakingly take logos off thread-by-thread, because the underlying shirt was bought on sale. It wasn’t a want of anonymity, but a purely business decision. If the world is run on advertising - see Google, Meta, etc, then us peasants should not give away marketing space for free.

If I ever start a YouTube channel, I’m taping up/blurring all branding, unless otherwise sponsored. Sorry, MacBook Pro: your signature Apple logo will have to go under the gaffer tape.

Brick by brick.

Ads all the way down

Ever notice there’s advertisement in absolutely everything? Even things that formerly did not have any ads. Amazon Prime video is now showing ads in its video content. To get the ad-free experience as before, you have to pay extra per month. It’s just like watching cable TV: many ad breaks within a program. I thought the whole point of “cutting the cord” was the ability to watch an entire episode uninterrupted? How the tables have turned. The arc of progress is a circle.

All because of ads. The entire house of cards is built on ads. Google can’t afford to give away stuff like Gmail if adverts weren’t the majority of the billions in revenues. Your favorite sports league’s viability is entirely based on the ability to sell ads - either at the arena, or on TV broadcasts. The reason WNBA players don’t make as much as NBA players is because they can’t attract enough advertising dollars. (It’s definitely not sexism.) Our favorite online platforms - that we use for free - wouldn’t exist without ads. We’re not the customer, we’re the product.

Downstream from all these advertisements is consumer spending. That’s the other major leg on this house of cards. Ads induce people to buy things they didn’t even realize they needed. Imagine if people didn’t buy, that every adult in this country is fiscally responsible, and consumer credit card debt is not a giant sword of Damocles. This economy would crumble. Companies would spend less on ads. Netflix wouldn’t have big budgets for its TV series. Your favorite online publication might have to charge subscription fees.

Not that I am wishing for the economy to go to shits. I’ve just become more aware of how pervasive advertising is, how much it props up a lot of things we use and enjoy. It’s kind of icky feeling, honestly. In response to Amazon Prime now showing ads in its video platform, I will be way less inclined than I already am to watch anything on that platform.

Waiting for tonight.