Sony announced today the third generation A7R full-frame camera, of which I currently own and enjoy the second generation. Before reading all the details, ill thoughts came to mind at the prospect of shelling out money needlessly to upgrade to the new model - as one does. It was to much relief then when I read the A7RIII has the same incredible sensor as the A7RII, with only a few crucial improvements at the periphery. My wallet shall remain closed and my mind at ease.
I probably should allocate that money towards the vaunted 70-200mm G Master lens anyways.
I remain thoroughly impressed with Sony's continued innovation in regards to their professional mirrorless cameras. In 2011 I bought its first incarnation the NEX-5, a marvelous camera that fit an APS-C sensor into a camera body the size of a regular point-and-shoot. I was able to get DSLR quality photographs in a package that fits in my pants pocket. The tremendous increase in portability allowed me to start a 365 project without having to always lug the Canon 7D kit around.
The Sony NEX-5 belongs in the imaginary photography hall of fame.
So does the first Sony A7. Replicating the formula perfected in the NEX lineup, Sony stuffed a full-frame sensor into the smallest possible body. Depending on the lens choice, one can literally have a 35mm camera in the palm of their hand. Lightness of kit is so important to travel photographers, and I dare say Sony have revolutionize the industry in that regard. A Hasselblad X1D owes its existence to Sony's trend setting.
And let's not forget the original A7R ushering in high-megapixel counts into the mainstream.
I'm proud to be a Sony shooter, having switched over completely from Canon last year. The company continues to add features and release new products at a pace unseen from the big two. I hope their streak continues for long time to come.