There was a bit of a stir in the automotive world yesterday. Car twitter was rightly abuzz regarding the world premier of the Porsche Taycan, the German manufacturer’s first ever purely electric car. The final synthesis of the Mission E concept from 2015, the unveiled Taycan looks appropriately futuristic, but immediately Porsche. In abstract it looks like a more taught, sleeker Panamera, which is no bad thing at all. Though I am still not a fan of the rear “light-bar” design language that have permeated the entire Porsche range, principally because I don’t think it belongs on the 992 911. Here on the Taycan, the rear-end styling is quite alright.
The buzz on twitter was largely of salivation at the impending head-to-head battle between the Taycan and the Tesla Model S. Finally, they’re saying, there’s a worthy competitor to Tesla’s electric vehicle (EV) dominance. Tesla has done well to cultivate an Apple-like frenzy and devotion to its products, but Porsche is coming in with 70 years of history and legend. Arguably the most recognizable and storied sports car brand on the planet, Porsche is leveraging its tradition and pristine reputation to entice EV buyers.
Even without poaching potential Tesla customers, I bet there’s a sizable legion of ‘Porschephiles’ ready to pluck down the admittedly considerable cash for a Taycan (~$150,900 base price for the Taycan Turbo.)
Electric vehicles are still, relatively speaking, a rich person’s game, especially in the class of six-figure cars like the Model S and this Taycan. Therefore, purchasing decisions are highly emotional, rather than logical; I think the people online comparing mechanical specs and numbers between the Porsche and the Tesla are completely missing the point. Both the Model S and the Taycan is or will be faster than 99.9% of cars on the road; and buyers aren’t going to care about dimensional short-comings of the interior, if any. What do the brand and car symbolize, and how it makes the driver feel, will be the differentiating factor.
Porsche’s got both in spades. The Taycan won’t be the hyperbolic “Tesla-killer”, but it’s definitely going to steal some sales away from the EV manufacturer in Fremont.
What I’m more pondering about, seeing as electric vehicles is the new beginning and future of Porsche vehicles, is will Andreas Preuninger and the boys and girls at Flacht get a crack at the Taycan? A track-focused electric sports car in the ethos of a 911 GT3: surely that particular Taycan will be rear-wheel drive, and with as much light-weighting technology as possible (the Taycan comes in at a hefty 5,100 pounds.) So instead of heavy batteries, perhaps a switch to super capacitors? Maybe Williams’ flywheel technology?
And what exactly would you call the ‘GT3’ version of the Taycan? Taycan GTE?
I’d really like to know the answers.